The Tourist Organization of the city of Subotica was founded by the City Assembly in 2010 with the aim of improving and developing tourism in both Subotica and Palić. Today the tourist organization of the city makes a young team of enthusiastic people, who are here to provide the requested information at any time to visitors who come to Subotica and Palić.

Our Mission

The mission of the Tourist Organization of the city of Subotica is:

• Promotion of tourist offer and establishment of the image of the city and lake Palić as an attractive tourist destination;
• Informing and promoting tourism in the city as a leading economy branch in accordance with the city’s development strategy;
• Promoting cultural and historical heritage and tradition;
• Developing awareness of the values of the city and Lake Palić at specialized domestic and international fairs;
• Presentation of wine tourism;
• Expansion of conference activities;
• Affirmation and implementation of the hospitality in the diverse offer of the city;

Our Vision

The vision of the Tourist Organization of the city of Subotica is:

• Development of tourist awareness of all relevant factors of tourism industry through numerous consulting sections, info-counters organized by Tourist Organization of the city of Subotica;
• Improvement of the personnel policy of our house in order to achieve higher goals of the Organization through consultations, educational workshops, seminars, fairs…