With over 20 000 attendees and visitors, the international tourist fair HOLIDAY & SPA EXPO is a great opportunity for highly effective targeted campaigns, promoting products and services of interest to travelers, foreign tourists in Bulgaria, managers and experts engaged in the tourism business.


Various options of interior and outdoor print, video and online ads are available to the exhibitors but also to companies with travel supporting activities – such as transportation, communications, insurance etc.

Take advantage of the HOLIDAY & SPA EXPO multifaceted audience to conduct a broad campaign before, during and after the event.

Browse and pick the appropriate channels for your promotional message among our proposals.


  • If your campaign’s focus is on professional audiences, HOLIDAY & SPA EXPO site gives you an exceptional opportunity to get the attention of current or potential partners in advance through an online banner ad or the publication of news related to your business or participation in the international market. The duration of this element of the campaign depends on your goals and budget;
  • Advertising page in the participants catalog. HOLIDAY & SPA EXPO catalog is online based and is available to all clients and professionals throughout the year until the next edition of the exhibition;
  • Advertising insert in the conference packages of registered participants and accredited media representatives;
  • Distribution of promotional material within the International Tourist Fair.


  • Advertising billboard on the facade of the Inter Expo Center;
  • Advertising banner or illuminated print in the Central Foyer;
  • Broadcasting of an advertisement clip on 12 monitors in the Central Foyer and restaurants of the Exhibition Complex.


  • Organizing a presentation, seminar, training on the use of new technologies or products, etc.;

Each advertising campaign should be stimulated through coordinated PR initiatives – before, during and after the event. We will be happy to assist you in organizing and conducting press conferences and interviews for news distribution through the media partners of HOLIDAY & SPA EXPO, the official site and the Facebook page of the exhibition.


HOLIDAY & SPA EXPO key objective is to support establishment of strategic partnerships favoring destinations development, convergence of regions and tourism sustainable growth.

We invite tourist boards, diplomatic missions, industry organizations, tour operators and any other adherents to consider the proposed sponsorship options for the event and to ask us for further dialogue.


Being HOLIDAY & SPA EXPO’s Partner Country your destination will gain the best exposure among the large number of exhibitors, among the participants in the supporting conference program and the general public.


The exclusive promotional package offered to the HOLIDAY & SPA EXPO’ General Sponsor encompasses the entire communication campaign before, during and after the event.


The rich accompanying program of HOLIDAY & SPA EXPO comprises series of lectures, debates, presentations and socializing events with over 10 000 participants.

Take advantage of our specially created sponsorship packages, including large-scale brand promotion, high-priority media coverage, and more to maximize satisfaction and high marketing investment efficiency.

If you need some advice or an original idea, we will be happy to assist you, do not hesitate to contact our team of professionals.

Contact us to discuss the parameters of a successful partnership. Some options are limited!

PRIM EXPO, Office: +35928657265, Mobile: +359882425577, E-mail: primexpo@primdesign.com