The city has been defined as Turkey’s new star for wellness, culture and authentic experiences
A thousand-year history, incomparable architecture, countless landmarks from different historical eras and modernity. All this combines Bursa. Very soon, from February 12 to 14, the city in Northwestern Turkey will reveal the prospects it creates for tourism. This will happen thanks to the team of BURSA CULTURE TOURISM AND PROMOTION UNION, which is participating in the tourism exhibition Holiday&SPA Expo 2026 – in Hall 2, Stand C1.
“We invite you to enjoy Turkey’s most exciting emerging destination – Bursa, where healing waters, living heritage and unforgettable flavors combine to create a truly unique travel experience,” share the union, which puts culture, tourism and the promotion of the city at the center of its activities. Visitors to Holiday&SPA Expo will find BURSA CULTURE TOURISM AND PROMOTION UNION in Hall 2, Stand C1 at Inter Expo Center.
As a UNESCO World Heritage City and the birthplace of the Ottoman Empire, Bursa blends history with innovation to offer visitors something genuinely fresh. This year, Bursa steps forward with a renewed, experience-focused tourism vision that highlights everything modern travelers are looking for: well-being, authenticity, sustainability, and adventure.
Feel the Difference: Thermal & Wellness Experiences
Bursa is redefining wellness with its revitalized historical hot springs, boutique spa hotels, and exclusive wellness routes designed to rejuvenate both body and mind. 
From centuries-old thermal traditions to contemporary spa therapies, Bursa offers a one-of-a-kind relaxation experience perfect for Balkan travelers seeking quality and authenticity.
Live the Heritage: Culture in Motion
Explore Bursa’s newly curated cultural routes, transformed heritage districts, interactive museum concepts, silk workshops, and living-history experiences. Every corner of the city tells a story—inviting visitors to see, touch, taste, and feel the essence of Turkish culture.
Taste the Tradition: Outstanding Gastronomy
Bursa’s celebrated cuisine takes center stage with enriched gastronomy programs, food trails, and chef-led tastings. Iconic flavors—like İskender kebab, chestnut sweets, olives, and artisanal local products—offer travelers a delicious journey into Bursa’s culinary identity.
Breathe the Nature: Sustainable & Scenic Adventures
With Uludağ Mountain, lush valleys, and vibrant countryside villages, Bursa is expanding its eco-tourism and outdoor adventure options. New nature trails, rural lifestyle tours, and sustainability-driven tourism models make Bursa an ideal destination for conscious explorers.
Your Next Great Partnership Begins in Bursa
With fresh tourism products, strengthened international collaborations, and tailored opportunities for the Bulgarian market, Bursa Culture, Tourism and Promotion Union welcomes all tourism professionals to connect, explore, and create new success stories together.
„Visit our stand and discover why Bursa is becoming one of Türkiye’s most captivating and innovative destinations“, calling from BURSA CULTURE TOURISM AND PROMOTION UNION.
