The municipal tourist agency „Tsarevgrad Tarnov“ Ltd. operates as a Tourist information center and is a registered tourist agent. The tourist center provides information about the city of Veliko Tarnovo and the region, offers group visits to the sites of the Regional Historical Museum and guided tours. „Tsarevgrad Tarnov“ Ltd. is the business card of the historical and spiritual capital of Bulgaria in the field of tourism, presenting its identity and historical heritage. Some of the activities that the agency offers are: demonstration of ancient crafts by the masters of Ethnographic complex „Samovodska Charshiya“, organization of Church-Slavic chants in the church museums in the village of Arbanassi, culinary lessons and tasting of selected wines from Veliko Tarnovo region.
„Tsarevgrad Tarnov“ Ltd. advertises the tourist potential of Veliko Tarnovo at tourist exhibitions at local, national and international level. Participates in the organization and holding of festivals and events, offers tickets for concerts, cultural and sports events. Organizes, maintains and sells tickets for the Audio-visual program „Tsarevgrad Tarnov – Sound and Light“. The company makes Veliko Tarnovo a more attractive destination, increases the interest of Bulgarian and foreign tourists in the sights of the city. It works in partnership with the tourism business to increase the attractiveness and competitiveness of the region.
