TOS activities focus on positioning Serbian tourism on the domestic and international markets and evaluating the comparative advantages of Serbia with respect to tourism, such as the country’s geographical location and historical, cultural and natural identity.

In order to implement tourism information and marketing activities in an original way, to ensure that Serbia is included on European travel itineraries and to consolidate bilateral cooperation in the field of tourism development, TOS attends all large international tourism fairs and cooperates with other national tourism organisations, as well as with other international, regional and professional tourism associations.

Besides global activities, TOS, in cooperation with town, municipal and other tourism organisations, works on improving Serbia’s range of tourism programming, developing a positive public attitude towards Serbian tourism and encouraging the local population to visit tourist destinations in Serbia. In doing so it lays the groundwork for guiding and encouraging the growth of tourism as part of Serbia’s social and economic development.