The main activities of the Public institution “Tourist Organization of Čačak” are the improvement and promotion of tourism in Čačak, encouraging the development of tourist infrastructure and organizing tourist events.
By decree of the Government of the Republic of Serbia, the Tourist Organization of Čačak was designated as the manager of the protected area of outstanding features, the “Ovčar-Kablar Gorge”.
Tourists are welcome to visit the tourist information centres and souvenir shops of the Tourist Organization of Čačak, located in the city centre of Čačak and at the Memorial Complex on Ljubić hill, as well as the Natural History Centre in Ovčar Banja.