Tourist Organization of the City of Zaječar is the official institution responsible for the development, improvement, and promotion of the tourist offer of the City of Zaječar and its surroundings. Our goal is to position Zaječar as a recognizable destination for cultural, event-based, family, and active tourism in Eastern Serbia.
We are engaged in promoting the natural, cultural-historical, and contemporary tourist values of the city, providing information to visitors, and connecting local stakeholders in tourism, including hospitality providers, accommodation facilities, associations, and cultural institutions.
The Tourist Organization of the City of Zaječar organizes and supports numerous events that contribute to tourism development and the preservation of local tradition and identity. Among the most significant are cultural, music, gastronomic, and family-oriented events, which attract visitors from Serbia and abroad throughout the year.
We actively participate in national and international tourism fairs, promotional events, and professional meetings, with the aim of establishing cooperation with tourist organizations, tour operators, and partners from the region and beyond.
Through modern promotional activities, digital channels, and direct communication with tourists and partners, the Tourist Organization of the City of Zaječar continuously works on strengthening the image of the city as an attractive and authentic tourist destination.
