Форматите са част от международното туристическо изложение Ваканция&СПА Експо в Интер Експо Център
New destinations and tourism programs, Culinary Show, innovations, approaches of state and municipal structures to tourism, digital solutions for marketing, sales and reservations of the latest generation. All this is a focus in over 40 events during the international tourism exhibition Holiday&SPA Expo 2025 from March 9 to 11.
The events will be held on 8 stages in the exhibition halls. These are the stage in the Central Lobby, Holiday Classics, Holiday Adventure, Vitosha, Rhodope, Panorama, Digital Box, Culinary Show. In parallel, in halls 5 and 6, we will enjoy dozens of retro cars during the Spring Auto-Retro Salon. The event is jointly organized by Sofia Auto-Retro Club and Inter Expo Center.
The start is on March 9, at 11:00
The start of all unique journeys is given by the opening ceremony. Holiday&SPA Expo 2025 will be opened by the Minister of Tourism Miroslav Borshosh on March 9, at 11:00 in the Central Lobby of Inter Expo Center. After that, we will enjoy traditional Indian dances and a presentation of Bulgarian spices from the Municipality of Panagyurishte.
At 14:00, the long-awaited Balkan Roadtrip starts, organized by Dessytravels, in partnership with Inter Expo Center and Holiday&SPA Expo 2025. This will take place in the specially built Holiday Classics hall.
Holiday Adventure will offer a meeting with the Bohemia team. The audience will discover excursions and holidays in Europe. “Destinations Jammu and Kashmir – “Heaven on Earth”, is the theme of an event of the Embassy of India in the Vitosha Congress Hall, and in the Rodopi Hall, the company Premio travel introduces us to its travel proposals in 2025.
For the first time, Digital Box
A special stage has been built in the Digital Box area for digital solutions for tourism. The host is SiVending Spot. Video and creatives are the starting theme of Improve at 12:00. Then the SEO Pinnacle team takes the stage, which will focus on reservations. Then direct reservations and smart tourism are successively presented by HotelBox and Urbo Studio.
The Culinary Show
From 11:30 on March 9, the program on the Culinary Show stage will be more than dynamic. The start is given by the Municipality of Bansko. Then, the China cultural center immerses us in the Chinese culinary extravaganza, and the Municipality of Panagyurishte will present a traditional dish. Culinary tourism and flavors from Greece will be presented by the Municipality of Komotini and the Central Greece region. In the meantime, we will also enjoy a series of wine and dairy product tastings at the stands of the municipalities of Plovdiv and Sliven.
What will happen on March 10?
The second day of the Holiday&SPA Expo 2025 will be eventful. On the Holiday Classics stage, at 10:30, the discussion “How to eliminate the gray sector in Bulgaria” organized by BATA will start. Its director and representative of the legendary Bulgarian – Kristian Krastanov – will tell us about the Hristo Stoichkov Hall of Fame. Hotel Box will focus on hotel reservations. In parallel, Bohemia will present European and exotic programs.
Visit Digital Box. Here, Hotel Box will talk about marketing, tbi bank – about reaching new audiences, and Urbo Studio will learn more about upselling and cross-selling. In the Rodopi Hall, Rual Travel and SOLVEX will introduce us to their programs, and in the Central Lobby, Destination Bulgaria magazine will present publications and events.
“Tourism in the focus of municipal policies. Perspectives and opportunities”, is the theme of the Municipal Enterprise “Tourism” at the Sofia Municipality in the Panorama Hall.
Culinaries, get ready
It seems that the Culinary Show stage will be very interesting. From the municipality of Gabrovo and master Boyan Minchev we will learn about the preparation of cut candies, we will also immerse ourselves in the magic of Razlog and the municipality of Belogradchik. Four presentations of Greek regions await us. The Bele Palanke festival – “Days of the Banitsa” awaits us. And at the stands of the municipalities of Plovdiv and Sliven there will be wine and dairy product tastings again.
The events continue
Will you visit the Vacation & SPA Expo on the third day, March 11? The events continue! Dr. Veselin Hadzhiangelov will take the Holiday Classics stage at 10.30, who will present the Tsari Mali Grad museum complex. After that, the Thracian Tourist Region Management Organization will hold an Information Meeting for inclusion in the EU DETOUR project. In parallel, on the Holiday Adventure Spider-Man stage, Ivan Kristov will implement the World’s First Innovation VR Forum.
How to increase direct bookings through YouTube, TikTok and UGC content? The answer is given by SEO Pinnacle in the Digital Box zone. On the third day, on the Culinary Show stage, we will fully immerse ourselves in the magic of Greek offers. The municipalities of Alexandroupolis and Chios will introduce us to the possibilities of culinary tourism, and the magic of preparing the specialty bougatsa will be revealed.
The events of Holiday&SPA Expo 2025 continue even after the end of the exhibition. In partnership with Inter Expo Center and Vacation&SPA Expo, Louder than horn organize Tourism open days in Vitosha Hall on March 12 at 12:00.
You want to visit Holiday&SPA Expo 2025. Tickets are available at www.iec.urboapp.com. For the first day, a special zero-value ticket is available, available only on the online platform. On the remaining days, March 10 and 11, tickets through the platform are 8 BGN, and 15 BGN at the Inter Expo Center box office.
Министърът на туризма Мирослав Боршош ще открие туристическото изложение Ваканция&СПА Експо 2025
9 март ще е денят на отворените врати на Ваканция&СПА Експо
Съпътстваща програма
Digital Box зона обединява дигиталните решения за туризма на едно място
