From February 12 to 14, 2026, the international exhibition, bringing together business representatives from Europe, Asia and Africa, will be held for the 42nd time
Less than a month remains until the start of the Bulgarian tourism exhibition Holiday&SPA Expo in Sofia. From February 12 to 14, the format will be held at Inter Expo Center, providing more opportunities for business through the first implementation of the B2B MATCHMAKING PLATFORM and international buyer program. The exhibition is organized by Inter Expo Center, with the support of the Ministry of Tourism of the Republic of Bulgaria
At the beginning of 2026, Holiday&SPA Expo 2026 reports strong foreign interest. In addition to Bulgaria, participation has been confirmed by companies from various tourism segments, government structures and industry organizations from Italy, Serbia, Greece, Romania, Turkey, India, Algeria, Uganda, Seychelles, Austria, Mauritius, Uzbekistan. There is great interest from Mongolia, China, Vietnam, Cyprus, the Republic of North Macedonia, Armenia. This makes the exhibition an important international format for the Balkans and Eastern Europe, the last edition of which brought together over 18,000 people.
B2B MATCHMAKING PLATFORM creates horizons for development
Developing the concept of the exhibition, this year the organizers are providing a B2B MATCHMAKING PLATFORM for the first time. From February 12 to 14, it will allow exhibitors to establish selective contact with visitors. In addition, participants will be able to present products and prepare preliminary offers to counterparties.
In parallel, a buyer program will create prospects for even more business partnerships. In it, business visitors will visit pre-selected companies that match their sector of activity and the products and services they need. Meetings with buyers and other participants in the exhibition will be arranged and planned in advance.
Thematic separation
From February 12 to 14, Holiday&SPA Expo 2026 will provide an opportunity to visit the separate “Bulgaria Hall”, “Europe Hall”, “World Hall” and the DIGITAL BOX zone.
“Bulgaria Hall” brings together Bulgarian municipal and state structures, regional associations, Bulgarian hotels, museums and attractions. Foreign and municipal structures and tourism boards, companies with digital solutions for tourism, hotels and accommodation complexes in Bulgaria and Europe, travel companies for trips to the Old Continent, wine tourism, companies and suppliers of tourism products and services, unite “Europe Hall”. In “World Hall” we find Bulgarian and international tour operators and travel agencies for vacations all over the world, embassies and tourism-related services.
DIGITAL BOX will bring together digital agencies, software developers, participants with marketing solutions, AI tools, branding, online advertising and optimization, software and online platforms, cloud technologies, reservations, sales, etc. Breathtaking cars will fill halls 5 and 1 of Inter Expo Center. Classic vehicles arrive in Sofia for the 3rd Spring Auto-Retro Salon thanks to the Sofia Auto-Retro Club and Inter Expo Center.
February 13 will be the day of the TravelX Conference: The New Face of Tourism, eagerly awaited by the entire industry. Organized by Urbo Studio, Digital4 Business Network and Inter Expo Center, it will bring together leaders offering key innovations for tourism.
Holiday&SPA Expo 2026 will be held from February 12 to 14 at Inter Expo Center. Tickets for the event can be found at www.iec.urboapp.com. On February 14, Valentine’s Day, one ticket will be valid for two people.
Насочваме вниманието си към Ваканция&СПА Експо 2026: билетите са в продажба
Авто Ретро Салон завладява София от 12 до 14 февруари
Българското туристическо изложение Ваканция&СПА Експо 2026 ще се проведе от 12 до 14 февруари