With an emphasis on the visual revolution, the IMPROVE team joins the Holiday&SPA Expo, occupying its key place in the Digital Box zone
In tourism, the product is invisible until the moment of consumption. Whether you are a tour operator selling an exotic excursion to Zanzibar, the owner of a cozy guesthouse in the Rhodope Mountains or managing a large hotel complex, you are not just selling overnight stays or tickets. You are selling the promise of an experience.
In the era of TikTok and Instagram, where the user keeps their attention for less than 3 seconds, the old presentation methods no longer work. Long text descriptions and static galleries give way to dynamics.
For the Holiday&SPA Expo 2026 edition, digital agency IMPROVE presents its concept for “Immersive Video Marketing” – a service designed to transform the way the tourism business communicates with its audience. You will find the IMPROVE team in the special Digital Box zone – in Hall 2, Stand C7.7.
Innovation: FPV Drones and the “Flight” of the client
One of the biggest innovations that Improve introduces is filming with FPV (First Person View) drones. Unlike standard drone footage that shows objects only from above, FPV technology allows the camera to “immerse” itself in the action.
For hotels and guesthouses: The drone flies smoothly through the entrance, passes through the lobby, “enters” the best apartment and exits through the terrace to the view. This creates a continuous, cinematic narrative that gives a real sense of space and comfort.
For travel agencies and destinations: The technology allows for the filming of dynamic tours – from rafting adventures to leisurely sightseeing, showing the emotion of the group in the first person.
Speaking the language of the platforms: Shorts, Reels & TikTok
Today, vertical video is the king of content. But simply cropping frames is not enough. IMPROVE creates content tailored to the specific language of each platform.
“We know how to use trending audio, dynamic editing and visual hooks that stop scrolling,” shares the team of the company, which is among the participants in the Digital Box zone of Holiday&SPA Expo 2026 at Inter Expo Center. The goal is for the video not to look like a boring advertisement, but like interesting content that the user wants to share with friends. This is the modern “calling card” of every successful tourism brand.
Content is king, but distribution is queen
Even the most impressive video loses its value if it does not reach the right eyes. This is where the power of our comprehensive approach lies. Creating a video production is only the first step.
The second is the distribution strategy. Through precisely targeted advertising on Facebook and Instagram, the team ensures that the client’s new and modern video will appear on the screens of exactly the people who are planning their vacation right now. The combination of high-quality visual content and properly set up advertising campaigns leads to a drastically lower cost per click and higher return on investment.
The New Currency of Tourism: Trust Through Transparency
Ultimately, all of these technologies—from FPV drones to vertical videos—solve a fundamental problem in modern tourism: a lack of trust. Consumers are tired of overly processed images that don’t reflect reality.
Dynamic video content works so well not just because it’s “trendy,” but because it’s honest. When the camera pans continuously from lobby to room, or shows the real emotion of a group of tourists on a hike, the viewer subconsciously says, “This is real. There are no hidden corners.”
This is where technology and psychology meet. An investment in quality video content, supported by smart distribution, does more than just drive views. It bridges the gap between “I dream of a vacation” and “I book now,” turning the unknown scrolling user into your future loyal guest.
“Come to our booth to exchange experiences and ideas about where visual communication in the tourism sector is headed in 2026,” IMPROVE urges.
Нови възможности за туристическия бизнес с МАTCHMAKING PLATFORM и байерска програма на Ваканция&СПА Експо
Авто Ретро Салон завладява София от 12 до 14 февруари