Close this search box.


Numerous organizations and companies are marking a strong return to the biggest international event of the tourism industry in Bulgaria. One month before the registration deadline, we are reporting high booking levels, with over 90 percent of the exhibition space already taken.

In three exciting days, from Wednesday 15 to Friday 17 February 2023, Sofia will focus on the world of international tourism under the motto „DYNAMICS AND CONFIDENCE“. Popular holiday destinations, hotels, tour operators and related industry companies show what they have in store for next year.

During the exhibition, visitors will be able to discover the wide range of products, both from Bulgaria and from a number of destinations, such as Spain, Romania, Maldives, etc. For the first time, we are proud to present, tour operators and suppliers of tourist services and products from Lithuania, Mauritius and Peru. As in previous years, companies and tourist regions from Greece, Serbia and Turkey show strong interest in HOLIDAY & SPA EXPO. Our Travel Tech showing is, once again, one to watch out for, thanks to a suite of new hotel software solutions, payment services, trends and innovations.

HOLIDAY & SPA 2023 will host a number of panel discussions, product presentations and interviews with experts who share ideas and seek solutions on current topics and issues in the sector. All open events will also be available online at holidayfair-sofia.com and urboapp.com, thanks to HOLIDAY & SPA’s technology partner – URBO STUDIO.

Some of the themed events include:

Visitors can browse the exhibitor directory, plan their HOLIDAY & SPA program, schedule event meetings with industry buyers and sellers – all before arriving on the show floor. Appointment slot booking via online registration at holidayfair-sofia.com is scheduled to start from mid-December 2022.

We look forward to meeting you again in the exhibition halls in Sofia. Reserve your place and plan your participation in the exhibition with convenient online registration. The official closing date for registration to participate in VACATION & SPA 2023 is January 15, 2023.

The international tourist exhibition HOLIDAY & SPA will be held in the period 15-17 February 2023 at Inter Expo Center – Sofia, under the auspices of the Ministry of Tourism of the Republic of Bulgaria. Organizer PRIM EXPO.