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The International Tourism Fair HOLIDAY & SPA EXPO is a leading annual gathering of the travel industry in Bulgaria and on the Balkans. Held in 2 dynamic days, it gives floor to over 370 exhibitors from 20+ countries. More than 60 tourist destinations showcase growth potential and look for partners to develop new markets.

HOLIDAY & SPA EXPO is another promising event with spotlights focused on Medical & SPA sector and regional Wine & Gourmet tours, besides the largely popular summer and winter leisure packages and various specialized cross-border tours.

The effective and convenient format of the International Fair gives a great opportunity to establish prospective links that will expand market boundaries of your business throughout the Balkans and beyond.

Book your attendance at HOLIDAY & SPA EXPO and let you be pleasantly surprised – by the city, the venue and the plenty of good deals!

Who qualifies as HOLIDAY BUYER?

Are You procurement professional interested to explore new business frontiers, negotiate travel packages / products / services with exhibitors and seal promising contracts?

Is South-Eastern Europe and the Balkans part of your short or medium-term market strategy?

With knowledge and expertise spread over 38 years, HOLIDAY & SPA EXPO is the platform where you can connect with the right business partner from Bulgaria, Greece, Turkey, Serbia, FYR of Macedonia, Croatia… and all over the world.

Approved HOLIDAY BUYER will be entitled to:

Pre-scheduled business appointments with Exhibitors of interest – ones we get your inquiry we will make best efforts to arrange up to 24 face-to-face appointments with matching exhibitors for 2-day visit (up to eight 20-minute personal meetings a day)

One month before the event, we will provide you with an up-to-date list of exhibitors, so you’ll have the opportunity to select relevant parties to conduct business meetings.

Access to the HOLIDAY BUYER’s LOUNGE – relax with refreshing drink in a quiet place away of the buzzing halls; or share thoughts with stakeholders in the Confidential Meeting Zone.

Admission to the Exhibition Halls – make unlimited number of valuable contacts within the 2 days of the International Fair, early entrance matching Exhibitors’ working time available to HOLIDAY BUYERS

Admission to selected convention events – debates, workshops, destination presentations, product demonstrations (at no additional charge, pre-registration required)

Exclusive invitation to Networking activities – stay engaged throughout the day with on-floor activities such as raffle draws, performances and hosted cocktails; enjoy the party-time with like-minded professionals and industry friends

The registration fee is 50 EUR (All taxes and charges are included)

Confirmation and participation as a HOLIDAY BUYER is subject to Organizer’s approval.

Submit your registration inquiry now and we will shortly give you reply.


The ORGANIZER does not take any responsibility in the process and the formalities in issuing a VISA for Bulgaria such as invitational letters and letters of guarantee the National Immigration Agency / National Visa Center. If the applicant is not approved for receiving the visa, money for participation will be returned according to the General terms and conditions of the Exhibition, that are part of the Exhibitor’s contract. The BUYER pays 100% participation fee in five days after the invoice is issued. Cancellation of participation is accepted not later than 30.01.2022. After this deadline the participation fee is non-refundable.