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Only a few days remain until January 15 – the deadline for exhibitor registrations in HOLIDAY & SPA 2023!

HOLIDAY & SPA brings together professionals and everyone interested in the latest trends in the sector. In this edition, we bring a positive perspective with a focus on rebuilding trust and supporting dynamic new business opportunities.

Popular European holiday destinations draw attention with their impressive exhibition spaces, including Serbia, which is reviving its official national presence, Greece, Spain, Italy, Lithuania and Romania.

HOLIDAY & SPA welcomes a number of equally attractive, exotic destinations such as Dubai, Mauritius, Maldives, Peru, Cuba. These destinations have proved increasingly popular among Bulgarian tourists in recent years.

For the first time Algeria will be showcasing its tourism products with an impresive national stand at HOLIDAY & SPA, and they will be looking for exciting new opportunities for business partnerships.

Each Bulgarian region will be presenting their tourism products either at their own individual stand or at the pavilion of the Bulgarian Ministry of Tourism.

The Black Sea municipalities such as Burgas, Varna, Sozopol, Pomorie, Tsarevo, the Albena and Sunny Day resorts, attractions such as Ravadinovo Castle and others have a strong presence this year. You can see Velingrad with an attractive stand on a significantly larger exhibition area. Traditionally, Tsarevgrad Tarnov is representing the old historic capital and the region. With their own individualized stands, you can see Stara Zagora, Shumen, Vidin, Haskovo, Elena, Dryanovo, Tryavna, Sliven, Berkovitsa, Etropole, Lovech, Gabrovo, Svilengrad and others. Kazanlak promotes the Valley of Roses and Thracian care, as well as Pavel Banya, Varshets and Mineralni Bani – all excellent opportunities for wellness and medical tourism. Fans of winter vacations will discover new offers from Bansko, Borovets and Samokov, Chepelare, Pamporovo and Smolyan.

Product manufacturers and service providers, as well as leading technology companies, will showcase their new offers for the travel industry.

The number of participant-led events in the presentation halls of HOLIDAY & SPA have increased. Many companies will be presenting a wide range of products, services and diverse destinations to targeted professional and general audiences during the exhibition.

The 39th edition of the International Tourism Exhibition HOLIDAY & SPA will be held from February 15 to 17, 2023, in Sofia, Inter Expo Center. The organizer is PRIM EXPO under the auspices of the MINISTRY OF TOURISM of the Republic of Bulgaria.

HOLIDAY & SPA brings together professionals from the tourism sector, countries, popular destinations, hotel chains, agencies, tour operators, technology companies, suppliers, transportation companies and institutions from all over the world, in the biggest event of the tourism industry in Bulgaria.

Media representatives and bloggers can obtain accreditation online at the Media Center on the exhibition website: https://holidayfair-sofia.com/en/media-center/media-accreditation/